Digital marketing is no longer a trend among small businesses and nonprofits; it is a requirement to stay competitive in today’s tech-savvy economy. However, this doesn’t mean you should ditch your offline strategy. Even in the age of iPhones and Snapchat, there are still consumers who want to understand and interact with your organization’s brand through old-fashioned communication like brochures, business cards, and flyers. Having both an online and offline marketing plan with consistent branding will make sure your brand is seamlessly seen and understood.
With the variety of channels available, this also an opportunity to gather information about customers. and better understand brand interaction. Best of all, offline marketing allows organizations to have more direct and personalized relationships with consumers. The simple acts of face-to-face conversations and handshakes can still make a difference in whether or not a customer wants to do business with you.
Global Wire Associates offers offline marketing support for our clients through collateral strategy consultation. Collateral is print and/or online media used to market a product, service or campaign. Collateral can include business cards, flyers, websites, brochures, portfolios, and e-books. We can design a collateral strategy that supports your organizational or personal growth.
To learn more, contact us at globalwireonline.org/contact.
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