This guest post is from our managing director Talia Whyte, who writes about the marketing needs for a forgotten generation.
I went to a seminar last week on how to market products and services to Millennials and Baby Boomers. I know it is trendy to cater to these large demographics; however, I find it amazing how most marketers totally forget about a smaller demo sandwiched that is just as important – Generation X.
Gen Xers are considered to be those born between 1965 and 1980. I fall near the tail-end of the demo. I don’t have much in common culturally and economically with Millennials, but marketers seem to think I fall into the younger demographic.
Read the full article here.
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