Short Guide to Content Strategy


Short Guide to Content Strategy This is a simple and easy to use ebook that will help you learn the basic principles of developing a content strategy for your organization. In addition, the guide not only breaks down what an editorial calendar could look like, but it also has two mock calendars – one for an NGO and the other for a small business – demonstrating a strategic plan at work. A content strategy provides a purposeful and structured plan for your organizational messaging, and in today’s competitive market, having a solid strategy can make a difference in whether or not your organization sinks or swims.