I started my blog two years ago, and I feel like I am running out of ideas. I run a part-time, personal training business and I feel like I have discussed every possible idea for exercise regimens, nutrition, and general wellness. Is it okay to reuse old blog posts without sound repetitive, and how do you do that?
– Laura Davis, Queens, New York, USA
Yes, there are different ways to repurpose your content and taking it beyond your blog. Here are some ideas:
- Turn old blog posts into e-books – If you have many posts on the same subject, why not put them into an easily digestible e-book. For example, if you have a number of posts about yoga, many of your blog readers would appreciate a simple yoga e-book that they can reread and use as a manual over time. The e-book would also re-establish your credibility on the topic and might actually help you get more clients.
- Spinoff your old blog posts – Just before you wrote about a topic once doesn’t mean you can’t write about it again. You can write about the same topic from a different angle. For example, if you wrote a post about exercise tips for pregnant women, why not another post giving tips to post-partum women.
- Turn content into video or podcasts – Some people don’t have time to read a blog, but they may listen to a podcast or watch a short video on their way to work. You can use these other communication modes to expand on your content, like interviewing thought leaders in your field or current clients. A video that is five minutes or less would be great for showing exercise moves or cooking healthy dishes.
- Turn a blog post into a webinar – You can turn your content into an online course. Health and wellness is a growing industry, and there is no shortage health-related online education. Figure out where there is a void and find your niche.
- Guest blogging – Share your old posts on other like-minded blogs and platforms. This is a way to share your content with a new audience and build your reputation.
These are just five suggestions, but there are many other ways to repurpose content by experimenting and reaching your audience in new ways.
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