I started my hair salon about three years ago, and I have found moderate success but a loyal customer base. My friend told me the other day that business cards are not necessary any more to promote business opportunities because everything is now done online. I wanted to know if this is true and should I just ditch my remaining cards.
– Maxine Licen, St. Paul, Minnesota, USA
The short answer is no, you shouldn’t ditch your business cards. They are still very much useful and relevant in the digital age. Sure, many businesses find new clients and other business opportunities through social networks like Linkedin and Facebook. However, printed business cards still serve a purpose today, including:
- Business cards are still important in the service industry: While social media is great for promoting your business, many service-based, personal grooming companies like hair and nail salons and barbershops are highly dependent on word of mouth and personal references. Also, you can’t buy a hair cut on Amazon (or at least not anytime soon). People are more likely to remember your business from an in-person interaction and a business card that they can use to contact you or pass on to others who might want your services.
- It shows your professionalism: You can find new clients anywhere, and not just at professional networking receptions or industry conferences. In your everyday life, you will come across opportunities to promote your business, which makes it important to always carry cards with you everywhere you go. Being able to give out cards at a moment’s notice at the supermarket or waiting to get your car at the mechanic shop shows that you are professional and are serious about your business, which can only help you in the long run.
- Face-to-face contact still matters: Social media, websites, texts and emails will never replace good, old-fashioned eye contact, a handshake, and a business card. As a matter of fact, we are flooded with so much digital marketing today that getting a physical business card actually stands out and is more memorable. Also, you can’t delete a business card.
As an addendum, there are many other ways in addition to business cards to promote your company. Get creative and think of new ways to connect with your customer base. You might want to consider putting your contact information on combs, brushes, manicure/pedicure sets, vanity compact mirrors and nail files or brand your own hair shampoo or ointment that you give away to both current and potential clients.
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