1. Review your monthly and annual performances: What worked? What didn’t work? Review all your marketing tools – emails, newsletters, social media, website, etc. Use analytical tools like Hootsuite and Google Analytics to look at specific monthly or quarterly performance rates and trends.
2. Review your budget: Did your current budget fulfill your marketing plans? Did you overspend or were under budget? Would better marketing technology or vendor sources have helped create different results?
3. Do a content audit: We talk about content audits all the time here! The primary purpose of having a content strategy is to make sure the information you are presenting online is consistent with your organizational messaging and brand identity. It’ a good idea to do audits to keep your content regularly and especially at the end of the year to stay on point.
If you have any questions about how your company can end the marketing year right, contact us!