Short Guides For Your Marketing Needs

Global Wire BooksNeed help with your marketing project, but don't have time to read long manuals, hire expensive consultants or attend conferences? Global Wire Books publishes the Short Guide series, which are designed to help give you short and to the point marketing strategies for your business or organization.

All of our publications are in English, unless noted otherwise.

Short Guide to Business Websites Book Cover
Short Guide to Business Websites is a quick, informative checklist for small business owners looking to create a new website or redesign their current one.  Over 50 percent of all businesses don't have a website.  Many of them cite the high cost to create one and not having the time to maintain one as obstacles.  Many businesses that do have websites have a hard time figuring out how customers can have the best user experience. This Short Guide provides a concise list of tips and issues business owners need to consider before embarking on a website design, whether the website is built in-house or a professional web designer is hired.

Price: US$13.99
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Short Guide To Blogging
Short Guide To Blogging is a simple and easy to use ebook that will help you learn the basic principles of creating and managing a successful blog. Not only does it provides pointers on structuring blog posts, but also how to develop a realistic content strategy that gets your messaging out clearly while supporting your goals. This ebook is designed for both individual or group bloggers looking to add a blogging platform for their small businesses, nonprofits or even just personal branding.

Price: US$11.99
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PDF

Short Guide to Content Strategy book cover
Short Guide to Content Strategy This is a simple and easy to use ebook that will help you learn the basic principles of developing a content strategy for your organization. In addition, the guide not only breaks down what an editorial calendar could look like, but it also has two mock calendars – one for an NGO and the other for a small business - demonstrating a strategic plan at work. A content strategy provides a purposeful and structured plan for your organizational messaging, and in today’s competitive market, having a solid strategy can make a difference in whether or not your organization sinks or swims.

Price: US$11.99
Buy It Here:
PDF

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