I am a computer and software re-seller and I have a website that doesn’t attract many visitors. I want to redesign the website, but I don’t really know where to start. I am not sure what and how visitors are looking at when they are on my website. I have been using the same website for five years and I am kind of at a crossroads with my business. So I come to you for any advice.
-Miceh Abdulaz, Munich, Germany
The first thing that caught our attention was that you said that you have been using the same website design for five years. Because web design and technology in general are always changing, it is more than likely your website is not changing at the same rate.
Statistically, three out of four online users decide on a company’s credibility based on its website design, specifically visual appeal and ease of use. Once they are on the website, it takes between 17—50 milliseconds for users to determine if it is worth staying on the site. Like almost everything in life, first impressions are everything, and if you have a poorly designed, outdated website, most users won’t stay on your website for very long, which can have an effect on your business.
The biggest problem many business websites face today is the growing mobile revolution. More than half of all web traffic today comes from either a mobile phone or a tablet. However, there are still companies today that still design websites for viewing only on a traditional desktop computer using static HTML files. Most online users are more likely today to make purchases from websites that are mobile-friendly, and, thus, increasing revenue for the business. In contrast, today’s users will have a negative opinion about a business that doesn’t have a mobile-friendly website because they will think the business doesn’t care about its online storefront.
Now would also be a good time to do a content audit.
We are hosting an “Extreme Website Makeover” on 14 May where we will showcase a “before and after” of two websites we redesigned recently. Space is limited and priority will be given to current and past GWA clients, so sign up now at info(at)globalwireonline(dot)org.
Have a question? Email us at info(at)globalwireonline(dot)org with “Ask Global Wire Associates” in the subject line.