Facebook’s recent purchase of WhatsApp is quite possibly a signal that tech firms are realizing the importance of engaging potential new customers in developing countries. While Facebook is the biggest social network in the world with over a billion users, growth has stagnated because pretty much everyone in developed countries is on it.
It is also not a surprise that Facebook CEO Mark Zuckerberg launched a new initiative to make the internet more affordable and accessible.
Affordable devices, white spaces, cached and compressed data are all great ideas. Of course, Facebook is driven mostly by the bottom line of its business with this new initiative; however, doing business in the developing world is good business for everyone when it is culturally and socially appropriate and helps to support the economy in countries that need improved technology.