The business of social media was the overarching theme for this year’s Blogging While Brown.
Blacks Gone Geek’s founder Milt Haynes gave some tips to conference attendees on Internet marketing. He uses blogs, podcasts, RSS Feeds, Facebook groups, Groupsite.com, Yahoogroups and his web site to network with an online community of African American IT professionals.
“Not only do you need a blog and a website, but you also need a good Internet strategy to be successful,” he said. “Fish where your buyers swim.”
Personal branding strategist Hajj Flemings shared his knowledge on how to stand out from the cyberspace pack. He argues that one’s online presence can make or break anyone’s career today. Consistency in how a person presents themselves in various social media tools is key to success.
“You personal brand is everything,” Flemings said. “It is about producing quality content that has supporting data is important.”
On a panel discussion on “Bloggerpreneurs,” bloggers who have made significant money off of their social media discussed their secrets to success.
Fredric Mitchell is a Chicago-based web developer who is proof of who you know and networking can help anyone become successful. He also said that complimenting others when they do good can work in your favor in the future. He is a strong advocate of African Americans becoming leaders in the tech world.
“The IT world is predominately white,” he said. Not only should we be using new technologies, we should also be building it.”