Obama used the Internet for both fundraising purposes and growing a community of like-minded voters who wanted to see the country go in a different direction than the one led by the Bush Administration. According to data from the Federal Election Commission, Obama raised over $470 million in individual contributions through October 15, compared to rival John McCain’s $200 million. Obama accomplished this by taking smaller contributions from supporters and creating an easy online giving process.
The Obama campaign also used text messaging to announce the selection of VP running mate Joe Biden.
While the book is still being written on Obama’s victory, Obama’s digital activism can not be overlooked.
“Take away elements regarding his race and all the hype around his candidacy and you find that he executed a sound online strategy to get his thoughts out to the people and address their issues,” said Navarrow Wright, President and CEO of GlobalGrind.com, in a recent interview. “This was not a fluke, it was true Internet strategy.”